SEO Specialist

ALTRON

June 2019 to Actually working here

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum roi in paid search campaigns.
Track, report, and analyze website analytics and ppc initiatives and campaigns.
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing.
Perform ongoing keyword discovery, expansion and optimization.
Research and implement search engine optimization recommendations.
Research and analyze competitor advertising links.
Develop and implement link building strategy.
Work with the development team to ensure seo best practices are properly implemented on newly developed code.
Work with editorial and marketing teams to drive seo in content creation and content programming.
Recommend changes to website architecture, content, linking and other factors to improve seo positions for target keywords.

Digital Project Manager

Afrox

August 2018 to Actually working here

? Tracking conversion rates and making improvements to the website
? managing digital marketing campaigns
? Utilising a range of techniques including paid search, SEO and PPC
? Overseeing the social media strategy for the company
? Improving the usability, design, content and conversion of the company website
? Responsibility for planning and budgetary control of all digital marketing
? Provide end-to-end project management
? Scope project requirements and prepare budget
? Develop a detailed project plan and monitor progress
? Collaborate with internal teams to design, develop and implement digital projects
? Deliver projects on time ensuring quality standards are met
? Communicate with the team and ensure all members are on board with delegated tasks
? Seek opportunities for improvement and suggest new projects

Certificate

April 2014 to April 1915

Career Goals

Industries of interest

Areas of interest

Availability to travel and work outside the city

Yes

Interests and hobbies