Babalwa Gomana
SEO Specialist in ALTRON
Job Experience
SEO Specialist
ALTRON
June 2019 to Actually working here
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum roi in paid search campaigns.
Track, report, and analyze website analytics and ppc initiatives and campaigns.
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing.
Perform ongoing keyword discovery, expansion and optimization.
Research and implement search engine optimization recommendations.
Research and analyze competitor advertising links.
Develop and implement link building strategy.
Work with the development team to ensure seo best practices are properly implemented on newly developed code.
Work with editorial and marketing teams to drive seo in content creation and content programming.
Recommend changes to website architecture, content, linking and other factors to improve seo positions for target keywords.
Digital Project Manager
Afrox
August 2018 to Actually working here
? Tracking conversion rates and making improvements to the website
? managing digital marketing campaigns
? Utilising a range of techniques including paid search, SEO and PPC
? Overseeing the social media strategy for the company
? Improving the usability, design, content and conversion of the company website
? Responsibility for planning and budgetary control of all digital marketing
? Provide end-to-end project management
? Scope project requirements and prepare budget
? Develop a detailed project plan and monitor progress
? Collaborate with internal teams to design, develop and implement digital projects
? Deliver projects on time ensuring quality standards are met
? Communicate with the team and ensure all members are on board with delegated tasks
? Seek opportunities for improvement and suggest new projects
Education
Certificate
Red & YellowApril 2014 to April 1915
Languages
IT skills
Other Skills
More Babalwa
Career Goals
Industries of interest
Areas of interest
Availability to travel and work outside the city
Yes