D'Artagnan Aguilar

Independent Marketing Consultant

Freelancer

January 2016 to Actually working here

Responsible in formulating branding strategies, business plans and marketing strategies for a broad set of clients from telco (UK, EU), startup companies, clean energy company, media company and a Singapore based social enterprise
1. Conceptualised and developed the branding strategy for a German clean energy company that?s recently set up business in the Philippines
2. Formulated a single brand positioning for Globe across the UK, Italy and Spain
3. Drove digital media efficiencies across UK, Italy and Spain by centralizing digital media buying in the Philippines given the convergence of the usage of Facebook and Google platforms across the 3 markets; and leveraging the digital media volume of the parent company in the Philippines
4. Analysed the feasibility study done for a startup company in the dermatology business and formulated a business and a marketing plan identifying that meeting the revenue target for the year is to increase ARPU per high value customer given the limitation in the generation of traffic to their single brick and mortar clinic
5. Formulated a business plan for a media company whose current inventory of media properties has yet to make an ROI after 5 years in the business; recommending dramatic fixes in the pricing, operations and value proposition
6. Volunteered time to help with the acquisition of users for an app based social enterprise based in Singapore by formulating a digital and social media strategy where targeting is South East Asia wide (meaning there should be a convergence of psychographics and interests across a very culturally diverse base)

Bachelor of Science

Currently studying

Career Goals

Industries of interest

Areas of interest

Availability to travel and work outside the city

No

Interests and hobbies