Business & Brand Director (revenue, operations, marketing , public health, compliance , stakeholder management)

Princess Cruises

June 2019 to July 2022

Forecasting pricing and revenue based on demand and market trends.
Evaluating trends in the economy and hospitality industry.
Creating promotional plans to increase revenue.
Understanding inventory management processes.
Generating revenue reports.
Team management.
Sales report analysis- forecasting , revenue report writing .
Guests service recovery through sales force tools, nps,.
Possess excellent analytical, communication, customer service and organizational skills, creative thinking, marketing strategies and implementation of go forward strategic plans to exceed and revenue targets . Overseeing 7 departments, protocol, auditing and operational protocols, health and safety standards as well as environmental execution, in retail operating areas. Weekly meetings and revenue discussions with team managers . .
Retail merchandise assortment evaluation, ibt of stock to vessels according to the sell thru rates. Visual merchandising and launching of new seasonal merchandise. Digital platform management of items for sale or promotions launches daily. .

On board Marketing Revenue Head - Senior Management

Celebrity Cruises

December 2016 to September 2018

Direct reports: casino manager , art auctioneer , shore excursion manager , spa manager,gift shop/ retail clothing/ accessories/ perfumery manager/ seasonal merchandise clothing & active wear, online/i lounge manager , photo manager , desktop publisher.
Cruise sales manager , port & shopping guide/port lecturer. .
Position summary: .
The on-board marketing manager is responsible for the direction, leadership and optimization for shipboard revenue operations and initiatives that drive approximately 20% of total annual net revenue for celebrity, by analyzing financial data, developing cross-marketing and sales strategies, coaching, leading and motivating the sales force across all on-board departments. Responsible for all shipboard revenue ?generating areas operated in conjunction with all revenue partners. Works with shipboard revenue partners' management to ensure that company standards are continuously met and that each outlet is performing within revenue targets. Analyzes revenue and ratings performance of current and upcoming cruises for areas of opportunity and determine immediate and future course of action. Analyzes current marketing promotions and associated revenue to develop or adjust strategies and tactics to increase guest participation (penetration), repeated business (frequency), and maximize profitability through up selling (spend) of the revenue areas on board the vessel. Identifies and makes recommendations to implement plans. Ensures that the on-board marketing channels of communication are designed according to the overall on-board revenue strategy; ensures effectiveness in creating awareness and generating sales through strong messaging and value proposition. -understands set revenue targets, corporate commission structures, and net versus gross revenue figures and ensures all revenue partners are aware of targets and are aligned in their strategy to achieve results. Works with department heads to identify the optimal scheduling opportunities for revenue related activities.

SENIOR BUYER BEAUTY

Takealot

November 2015 to December 2015

THIS WAS A CONTRACTUAL POSITION - 2 MONTHS
Employer: Takealot ? online retailer
Duration: 1 November ? end Dec 2016 (2 month contractual)
Position: Senior Buyer Cosmetics
Duties
? Range expansion in terms of product offering
? Competitive Shopping
? All about product offering range to be expanded
? Working on WMS supply system to maintain minimum daily order quantities to suppliers ,
? Planning for peak seasonal buys on stocks ,
? Planning daily online deals and taking

SENIOR BUYER - NEWBORN, BABY BASICS, OUTER WEAR STORY LINES, NEW PRODUCT DEVELOPMENT , MATERNITY FOUNDATION , OUTERWEAR

BABYSHOP THE LANDMARK GROUP DUBAI

February 2014 to October 2015

Employer: the landmark group: baby shop .
Duration: feb 2014 to end oct 2015.
Position: senior buyer baby wear .
Duties .
Range development .
Competitive shopping.
New product development , newness in market trends for baby wear in terms of fabrications offered , .
Expanding whites and sets business so that there was a full offering for the customer , .
Looking into story developments, full set of coordinated garments at least 6 x stories with each supplier for the season. .

SENIOR BUYER BRANDED MENSWEAR AND BOYS, ACTIVE WEAR, BASICS AND FORMAL

Skipper Bar Men's clothing

January 2013 to December 2013

Employer: studio 88: skipper bar .
Duration: jan 2013 ? dec 2013.
Position: senior buyer ? outer wear and footwear, active wear, and men?s formal classic ranges . .
Duties.
Stores at the time: 65 stores.
Otb size: r 180 million per annum.
Commodity bought: branded apparel and footwear- boys and men. .
Brands buy : adidas, nike, soviet, cassoli, fila, superga, crocket and jones, barker footwear , crouch footwear , ellesse; jordan, , (men?s casual , smart and formal shoes incl?fashion. , wo.

SENIOR MERCHANDISER ACCESSORIES LADIES

Maks and Blaze

June 2012 to January 2013

Employer: maks and blaze .
Duration: june 2012 jan 2013 .
Position: senior merchandiser ladies fashion accessories .
Duties & responsibilities:.
Creating seasonal displays and recommending new products based on customer preferences and trends. .
Facilitating meetings with buyers and liaising with vendors/ suppliers in order to discuss new products or services, product developments and quality control - in order to meet the needs of the buyer for their seasonal assortment.
Preparing pricing strategies for retailers based on the latest competitor pricing data.
Negotiating with stakeholders on delivery dates, pricing and shipping terms. .
Answers questions, responding to special requests, and describing product features- when introducing seasonal highlights. .
Conceptualize and enact merchandising themes throughout showroom, develop specific standards and plans for various locations.
Produce seasonal product range plans and monitor the range throughout the creative process, and conduct quality checks with qa controller throughout the product development stage until product is ready for submission. .
Work alongside finance to plan and manage otb.

National key Accounts Manager- Financial & Educational Institutions

Bidvest Steiner Hygiene

June 2010 to March 2012

Employer: bidvest steiner.
Duration: jun 2010 ? mar 2012.
Position: national key account manager .
Duties.
As a hygiene key accounts manager pertaining to the financial head offices and educational sector, i would oversee the maintain /upgrade of sanitation and hygiene standards of the institution and introduce new solutions and modern equipment as it develops it was launched.
Propose and maintain minimum standards in all work areas, stores, receiving and disposal areas to adhere at all times to required hygiene standards.
Responsible for effective and efficient maintenance of records related to the hotel's sanitation and hygiene efforts/program.
Formulates and maintains an up-to-date methodology manual that is constantly available for use and review by the section personnel.
Responsible for promoting effective dissemination coordination with the rest of the staff in the hotel.
Responsible for the office/section area being clean and orderly with an organized and efficient workflow.
Performs special assignments and projects assigned to the office by the superiors.
Conduct and give constructive feedback t senior leaders on leads in monthly meetings .
Monitors, assists and performs all procedures and protocols for maintaining an excellent sanitation and hygienic environment, upgrades and required services and servicing of rented units. .
Is part of the position, which conducts monthly sanitation inspections throughout all business areas where or handling areas and generate respective reports on requirements that is needed or to be replaced additionally. .
Continually liaises with external agencies (laboratory, government bureau, health practitioners, etc. ) on sanitary matters.

ADMINISTRATOR FOR HEAD OF DEPARTMENT

University of the Western Cape

October 2009 to May 2010

Professional Experience- Temporary
Employer: University of the Western Cape
Duration: Oct 2009 ? May 2010
Position: Personal Administrator
Duties
Temporary Employment: University of the Western Cape : October 2009- May 2010
? Role: Personal Administrator
? Reporting Structure to : Deputy Registrar and HOD (Head of Department)
? Deputy Registrar: Prof Judith Cornelissen (+2721 -9592814 / +27769204100 )period :5 months ,
? Head of department: Staff Development office :Dr Anita Mau

BUYER KIDS MERCERY AREA SLEEPWEAR UNDERWEAR

FARMERS NEW ZEALAND

September 2009 to November 2009

Employer: Farmers Retail
Duration: Jun 2009 ? Nov 2009
Position: Buyer Kids Mercery Area
Duties
Farmers Retail Ltd- Buyer (sourcing from local agents, New Zealand based as well as the Far East ? China)
Farmers Retail Ltd: June 2009- 1 November 2009
No of stores: 150 Stores
Open To Buy B Size: 25 Million USD per annum
Commodity: Children?s Mercery (sleepwear, underwear , accessories ? boys and girls )

SENIOR MERCHANDISER - NEWBORN, BABY WEAR AND TODDLERS

GAP INC. - Fawaz Alhokair Group

December 2007 to October 2008

Employer: gap inc. Riyadh saudi arabia and new york city.
Duration: dec 2007 ? october 2008.
Position: senior buyer/ merchandiser .
Buyer infants baby toddlers area boys and girls .
Duties.
(range selection from gap inc. Head office new york).
Gap inc. Franchised under the fawaz alhokair group ?saudi arabia.
Stores at the time: 22 stores.
Otb size : +/- 50 million usd per annum (r450 million).
Department contribution: 33 % in sales to the total department.
Commodity bought: newborn, infants & toddler .

SPECIALIST BUYER- TODDLER GIRLS 2-7 YEARS

Edcon edgars

January 2007 to October 2007

Employer: edcon group- edgars .
Duration: jan 2007- october 2007.
Position: specialist buyer ? toddlers girls.
Duties.
(buying through local sa agents, as well as travelling to far east, hong kong, shanghai and bangladesh) exposure trips to london, manchester, and amsterdam. .
Edcon group .
Stores at the time: 150 stores.
Otb size: r 350 million .
Commodity bought: toddlers pre-school girls (2- 7 years ).
Responsibilities: .
? provided a balanced assortment of merchandise, offering the custo.

BUYER AFRICA - BABYWEAR, NEWBORN, TOYS, HOME WARE, LIVING, KITCHEN , BATHROOM, FOOTWEAR

Pep retail

July 2003 to December 2006

Employer: pep retail ltd.
Duration: jul 2003 ? dec 2006.
Position: junior buyer ? buyer africa .
Duties.
Pep retail ltd. ? buyer (hong kong, malawi, mozambique, zambia, qingdao, wenzhou, fuzhou, shanghai, tainan).
Stores at the time: 75 stores.
Commodity bought: 3 ½ years.
? home ware and kitchenware (crockery, cutlery and all kitchen accessories).
? interior soft furnishings and accessories (linen, curtaining , pillows and decorative items).
? bathroom and accessories (linen as well as hard.

TRAINEE BUYER - OPERATIONS, BUYING , PRODUCTION, LOGISTICS, FINANCE

TFG (The Foschini Group)

January 2002 to June 2003

Employer: the foschini group.
Duration: jan 2002 jun 2003.
Position: trainee buyer .
Duties.
Tfga trainee:.
? the foschini group consists of 12 trading companies, dealing in lifestyle products that range from fashion, jewellery to home ware. The group trades in over 1200 stores, making it the foremost specialty retailer in south africa).
? training in all business departments: www, @home, logistics, shipping, textiles, donna claire, production department tfg, garment technology depart.

JUNIOR LECTURER

University of the Western Cape

January 2000 to December 2001

Employer: University of the Western Cape
Duration: Jan 2000 ? Dec 2001
Position: Junior Lecturer and Marketing Officer UWC Departmental ? Human Ecology
Duties
Responsibilities:
? Duties & Responsibilities : Lecturer
? Lecturing to 1st, 2nd and 3rd year students
? Subjects - Lectured : Financial Management, Resource Management / Consumer Studies
? History of Art and Evolution of Clothing
? Design Perspectives and Interior Components
? Health Promotion
? Environmental Studies, all devel

CERTIFICATES- EXECUTIVE LEARNING, CUSTOMER SERVICE, SERVICE EXCELLENCE

January 2019 to January 2021

BA HUMAN ECOLOGY (HONORS) FASHION, STATS, GLOBAL MARKETING

January 1994 to January 2001

Career Goals

As a strategically business minded , creative, energetic, driven & experienced senior buyer/ merchandiser (12 yrs )within an international as well as local platform- seeking career growth and opportunities to apply my knowledge gained. .

Industries of interest

Areas of interest

Availability to travel and work outside the city

Yes

Interests and hobbies

? 15 years buying experience .
? have a passion for the fashion industry both locally and internationally. .
? proven ability to drive sales, meeting consumer product demands as well as execute successful product launches, meeting in store delivery time lines. .
? getting involved in product development and launching new ranges, doing new product presentations per season. .
? traveled extensively throughout far east, asia and middle east, india, europe, new zealand , uk and america. .
? sourcing.
? guest service excellence, team management, revenue forecasting.
? revenue growth, revenue strategies.
? hotel ops/ maintenance.
?health , environmental protection, safety and compliance .