Sr. Brand Marketing Associate

Skechers Philippines

September 2016 to Actually working here

? Manages the company?s brand portfolio in terms of brand imaging with the goal of maximizing the leverage both in sales and consumer brand perception.
? Monitors the competitive landscape of the company?s brands and identifies the latest trends in the market in terms of advertising and promotional campaigns.
? Coordinates with parties concerned for the company?s media placements, event sponsorships, press releases, promotions, etc. To ensure maximum exposure of the company?s brands.
? Serves as a coordinator of each event, print ads, TV and other media projects
? Evaluates and innovates current and new marketing strategies such as
-Creative input in TVC?s and print ads.
-Constructive suggestion or voting
-Drafting of memos and telecast orders
-Gathering and evaluating feedback after marketing strategy was implemented
-Suggests campaigns or concepts that can help highlight product lines
-Suggests new activities that the brand can venture in and new suppliers to help freshen up the brand?s image
? Initiates market studies and other forms of research (personal feedback, internet research, etc) to gain insights regarding the company?s brand and ongoing projects/events.
? Evaluates the financial aspects such as marketing budget, expenditures, and return-on-investment and profit-loss projections.

AB - Consular and Diplomatic Affairs

Currently studying

Career Goals

Industries of interest

Areas of interest

Availability to travel and work outside the city

No

Interests and hobbies