Marketing Communications Officer

Uniglobe Travelware Co., Inc.

August 2016 to September 2017

? Implements store promotions and localized marketing.
? Identifies appropriate advertising placements, travel events, and media relations, and executes various activities to increase public awareness of the store.
? Negotiates tie-ups with different companies like local banks and travel agencies to implement exclusive promotions to their database to help with the growth of sales.
? Seeks approval from the mall admin for the implementation and advertisement of store promotions.
? Spearheads production of marketing collaterals to ensure timely delivery and installation of the materials which includes mall advertising placements, in-store graphics, and hotspots.
? Coordinates with merchandising and visual merchandising departments in window display design and featured products or brands.
? Conducts store visits to ensure the display is executed as per instruction, to check store associates performance and to observe on-going marketing programs of competitors.
? Leads in providing marketing updates and orientation to all store associates, and serves as a liaison for the management.
? Conducts market research to analyze the current market and trends.
? Leads all the internal and external communication of the store and approves publishing and production of in-store graphics, marketing print, PR content, and digital materials.
? Works in close collaboration with the digital and creatives department to support web projects and digital initiatives.

Master in Marketing Communications

Currently studying

De La Salle-College of Saint Benilde

Currently studying

Career Goals

Industries of interest

Areas of interest

Availability to travel and work outside the city

No

Interests and hobbies