Brand Manager

Corporación Inter S.A.

July 2014 to Actually working here

To hold the ultimate responsibility for the organization marketing activities and oversees the development and delivery of a fully integrated marketing strategies for the business and the brands following the international guidelines. ? Development, implementation and execution of the strategies of each Brand. ? To develop the marketing strategies for new and existing products of each brand. ? Overseeing the implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR. ? To manage and develop P&L and driving market growth. ? Working closely with the company?s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations ? Guiding the day to day activities of the marketing team. ? Ensuring that the marketing objectives are implemented by the marketing team. ? Work closely with the brands to define marketing materials and programs. ? Manage social media presence and direct programs to improve and create social media reputation and recognition. ?Developing and delivering marketing and communications strategies for the organization. ?Undertake continuous analysis of competitive environment and consumer trends in the market place.

Marketing Consultant

TFR The Front Row

January 2012 to June 2014

Develop marketing, product development and services strategies and plans using direct mails, public relationships and local events. Identify potential customers. Devise campaigns to capture competitors? market share. Design the cycle of life of products and services, being my total responsibility including the accounts management, new products and services.

Brand Manager Junior of Clarins Group and Victorinox

Distribuidora DIPACAR

October 2008 to December 2009

Coordinated and recommended the development of local materials replacing the offered by USA/INTERNATIONAL to develop the launches and/or promotions of the products and events of the brands guided by the marketing calendar. Achieved the objectives of sell in and sell through of the markets where the brands had been present. Marketing collateral and pricing developed. Problem solutions, established priorities and making team work achieve the objectives and goals of the brands. Analyzed the reports of sell in and sell through by quarterly and monthly form, and projected the increase participation of the market share. Improved products rotation at the sale point and the forecast of those sku?s (increased or decreased). Developed launches of products of the different bands managed. ? Headed the installation of 4 new sale points in Caracas, Margarita and Barquisimeto with an increase in sales of all brands were generated. ? Ambassador of Thierry Mugler fragrances, dedicated to positioning them in the market. Developed launches as Azzaro Homme, Womanity of Thierry Mugler, Victorinox.

Marketing Coordinator of Estée Lauder

ELCA Cosméticos C.A.

January 2008 to June 2008

Managed the national roll-out and training for the company´s Sales and Marketing Information System. Concentrated on provide a full range of support to Marketing and Sales Director. Introduced sales and marketing strategies that contributed to product development and revenue growth in the heavily competitive market of cosmetics in Venezuela.

Marketing Coordinator of Estée Lauder

Contacto Empresarial

January 2008 to June 2008

Managed the national roll-out and training for the company?s Sales and Marketing Information System. Concentrated on provide a full range of support to Marketing and Sales Director. ? Introduced sales and marketing strategies that contributed to product development and revenue growth in the heavily competitive market of cosmetics in Venezuela.

Sales & Marketing Administration

ELCA COSMETICOS

January 2007 to July 2008

Developed and implemented strategies aligned Marketing Calendar action plans, managed vendor relationships, evaluated team performance and send it to New York, products sale analysis, maintenance of inventories and stock, development and implementation of events in corporate store, monthly meetings and sale objectives review with managers of retail. ? Increment of the market share in a 25%. ? Planning and marketing budget management $150.000,00. ? Compliance with the features of opening and date of retail. ? Translated into Spanish for induction process. ? Contribution to the organization of the program for social responsibility "Viva Glam". ? Built solid PR operations by developing and managing high-impact press strategies.

Trilingual Atachée

OPEP

May 2006 to May 2006

OPEC 141st. Extraordinary Meeting

September 2005 to February 2006

Especialización en Dirección y Gestión de Marketing y Estrategia Competitiva

February 2010 to March 2012

Licenciada en Idiomas Modernos mención Empresarial

October 2000 to February 2008

Career Goals

Highly accomplished and innovative marketing professional with extensive national and international experience in penetrating new markets, expanding existing accounts and boosting profits. Strong leadership skills and a proven track record in strategic planning. Creative and organized, results- oriented and multi-tasker recognized for developing results-driven campaigns. Success collaborating with respected business partners.

Industries of interest

Artistic Trade Mass Consumption Cosmetics Sports Entertainment Pharmaceuticals Hygiene & Perfumery Laboratories Manufacturing Media / TV, Radio, Others International Organization Advertising / Marketing / PR Retail Transport / Logistic / Distribution Tourism Other

Areas of interest

Advisory Entertainment / Sports Retail / Shops / Stores Marketing and Advertising Media / TV, Radio, Others Others Public Relations Commercial / Sales Executive Management

Availability to travel and work outside the city

Yes

Interests and hobbies

Ejercicio físico, escuchar música, viajar, leer un buen libro