Co Founder & COO

Afritude Services - Tunisia

January 2016 to Actually working here

I'm co founder and COO at Afritude Service, we are experts in marketing research and counselling services agency. We offer our services to differents companies willing to do business in Africa. We support different companies thanks to our network and big knowledge of African markets.

Chief Marketing Officer

Gemtel ? South Sudan

October 2014 to February 2016

Head of the Marketing department, in charge of:
Marketing, Customer Care and Reporting (Group and Opco).
Main achievements and Duties:
? Designed and deployed the 2015 strategy and roadmap.
? Successfully revamped the products portfolio and introduced some new VASs to the market such as: Advance Airtime, Pay for Me, Sponsor Me, Missed Call Alert, Music on Demand, CRBT?
? Successfully deployed the SIM registration campaign.
? etc.

Commercial Director

SMART East Africa - Tanzania

June 2014 to September 2014

Head of the commercial department in charge of:
Marketing, Sales, Corporate, ISP & Customer Care.
Main achievements and Duties:
? Reorganized the commercial department, assessment, termination, new recruitments, salaries review and training plan.
? Designed the commercial strategy and roadmap.
? Revamped and deployed the ISP products.

Director of Operations West Africa - Côte D'Ivorie

Mobilera ME

April 2012 to December 2013

Head of the company in West African markets. Responsible for the business development, design, operation, and improvement of the systems that create and deliver the firm's products. Also responsible for ensuring that business operations are efficient and effective and that the proper management of resources, distribution of goods and services to customers is conducted.
Main achievements:
? Launched the company regional main office in Abidjan,
? Negotiated over 200 exclusive contracts
etc

Marketing Director and Acting CCO

Telecel, Orascom Telecom - Central Africa Republic

October 2009 to December 2011

Responsible for the company Marketing, Sales and Customer Care activities. Developed and delivered a fully integrated commercial strategy for the business, on a 4 competitors market.
? Achieved 60% subscriber?s base growth.
? Achieved and maintained +20% annual revenue growths,
? Reinforced the company market position, making it leader with more than 50% Market Share. (Initially around 30% MS).
? Developed and implemented the commercial strategy and the Marketing activities for the company.

Marketing Director

U-Com, Orascom Telecom ? Burundi

August 2009 to October 2009

That was a short term mission.
Duties:
? Leading 1st phase of the rebranding from U-com to léo.
? Managed the marketing department reorganization.
? Developed the New Products Roadmap for 2010.

Marketing Director

Nationlink, Bintel LTD ? Central Africa Republic

January 2009 to August 2009

Responsible for the company marketing department development.
Duties:
? Installed the ABC of the marketing department, KPI, reporting, working documents & methods.
? Organization & reinforcement the marketing department by hiring and training the right resources.
? Developed the marketing strategy.
? Successfully re launched the Brand.
? Launched Customer Care Call Center.
? Achieved a Total subscriber?s base growth: +46%.
? Managed the sales department reorganization.

Product Manager

Tunisiana, Orascom Telecom ? Tunisia

May 2006 to January 2009

In charge of a product portfolio. The main focus was the mass market aquisition products. Successfully launched more than 30 projects/products going from permanent offers to promotions and trade marketing activities.

Product Manager

Délice - DANONE ? Tunisia

April 2004 to May 2006

In this FMCG company I was In charge of a product portfolio.
During the time I was working there I successfully designed and launched multiple products such as milk, yoghourt, juce; etc.

Customer Care

Wanadoo, Teleperformance ? Tunisia

September 2003 to March 2004

This is my first professionnal experience. I was a customer care agent, my main task was to help customers to resolve IT issues related to internet connectivity / ADSL.

Master degree / HEC - Marketing

September 1999 to June 2003

Career Goals

A results driven professional with over than 12 years marketing, sales and customer care experience with a variety of products going from basic FMCG & telco products to more complex and technical products.
I?m able to quickly identify the growth drivers for emerging markets all over Africa, then by designing the right strategy & tactics, and by leading the marketing team; we deliver high revenue and market share growth.
I have a hands-on management style and I always empower my team members to

Industries of interest

Food and Beverage Trade Foreign Trade Advisory / Auditing / Consulting Mass Consumption Entertainment Industry Internet Manufacturing Media / TV, Radio, Others International Organization NGO Building Products Advertising / Marketing / PR Retail Services Telecomunication

Areas of interest

Advisory Retail / Shops / Stores Marketing and Advertising Operations IT / Technology / Telecommunications Marketing Research Commercial / Sales Executive Management

Availability to travel and work outside the city

Yes

Interests and hobbies

Aquariums and diving.