Marketing Manager

PT.Saint-Gobain Construction Products Indonesia

February 2014 to Actually working here

? Manage each product strategy, product setting with detail specifications, positioning, pricing, and promotion
? Ensure monitoring and reporting activity progress, doing regular market and competitors analysis ? collaborate with sales and technical team
? Plan annual marketing budget
? Ensure effective implementation of marketing plans (advertising, promotional and direct marketing activities, and PR activities) - within budget and on time
? Assist in the development and production of advertising and promotional support materials, communicating with and coordinate partner/agencies as directed
? Responsible for marketing communication budget monitoring for the products
? Coordinate team to achieve agreed objectives

Product Manager

PT.Samsung Electronics Indonesia

September 2009 to February 2013

? Manage all communication strategies & activities of the products, including the retail empowerment
? Plan annual budget and strategic plan objectives for each business unit
? Ensure effective implementation of marketing plans (advertising, promotional and direct marketing activities, FL incentives & other retail empowerment activities) - within budget and on time
? Assist in the development and production of advertising and promotional support materials, communicating with and coordinate partner/agencies as directed
? Responsible for marketing communication budget monitoring for the products
? Assist Retail Empowerment for the product (FL incentives, product display & stock, shop display, mall branding, & other RE activities) well executed within budget & on time
? Assist in the sales distribution strategy for each product I handle, and monitor the executions
? Manage & setting price strategy including product positioning
? Ensure monitoring and reporting activity progress, doing regular market and competitors analysis ? collaborate with sales and product team
? Coordinate team to achieve agreed objectives
? Involve in developing corporate activity / branding

Account Manager

Cheil Worldwide Samsung Indonesia

June 2006 to August 2009

? Developing product communications strategy to support product marketing strategy
? Manage Brand Agency in fulfill their support to company
? Monitor advertisement production executions for ATL and BTL activities
? Manage Media Agency in fulfill all support from making media plan, media report, media landscape, media buying strategy and all executions
? Developing media brief for creating media plan of the product to achieve product marketing objective
? Developing ATL & BTL strategy for the product to support product marketing strategy
? Manage & monitor marketing intelligent activity with research agency (expl. Product acceptance research, purchase behavior, market insight research, etc.)

Marketing

Currently studying

Career Goals

Industries of interest

Areas of interest

Availability to travel and work outside the city

No

Interests and hobbies