Branding and Communication in Sinarmas MSIG Life
Job Experience
Branding and Communication
Sinarmas MSIG Life
January 2012 to Actually working here
Develop concepts of marketing ideas (campaigns, activities, product storyboards). Develop creative and copywrite for ATL and BTL marketing collaterals (video, script, flyer, brochure, poster, website, e-commerce, social media, newsletter, etc). Editorial planning, copywriting, proofreading. Direct talents and crew on photo and video shooting. Make training tools (module, books). Write press release. Brief and direct third party (advertising agency). Create websites' information architecture. Translate documents (English-Bahasa and vice versa).
Web Content Editor
Ghiboo.com (MRA Group)
September 2010 to October 2011
In charge for contents of Family section (including journalistic writings and photos). Develop tag line for companye "Light Up Your Life Style". Create company profile for Ghiboo. Contribute writing to other sections, such as Entertainment, Techno, Health.
Copywriter and Project Manager
SAM Design
December 2009 to July 2010
Manage works' traffic for team. Brief concepts to team and monitor projects' progress. Make project reports. Copywriting for ATL and BTL. Conduct researches. Develop creative concepts for events, game, etc. Translate texts (English-Bahasa and vice versa). Maintain website content. Create website's information architecture. Create proposal technical for projects. Create and do presentations.
Journalist
Aeromart Publishing the Inflight Archipelago Magazine of Merpati
April 2009 to October 2009
Creating editorial plan. Write advertorials and events to promote tourism. Conduct researches for articles. Responsible of photos/images to be published.
Education
Bachelor Degree
Universitas Indonesia (Indonesia)June 2004 to July 2008
Languages
English
Advanced
Chinese
Basic
IT skills
Microsoft Office
Medium
Other Skills
More Putri
Career Goals
Industries of interest
Areas of interest
Availability to travel and work outside the city
No