Branding and Communication in Sinarmas MSIG Life

jakarta, Daerah Khusus Ibukota Jakarta, Indonesia
Current:Sinarmas MSIG Life
Past:Ghiboo.com (MRA Group)
Education:Bachelor Degree

Job Experience

Branding and Communication

Sinarmas MSIG Life

January 2012 to Actually working here

Develop concepts of marketing ideas (campaigns, activities, product storyboards). Develop creative and copywrite for ATL and BTL marketing collaterals (video, script, flyer, brochure, poster, website, e-commerce, social media, newsletter, etc). Editorial planning, copywriting, proofreading. Direct talents and crew on photo and video shooting. Make training tools (module, books). Write press release. Brief and direct third party (advertising agency). Create websites' information architecture. Translate documents (English-Bahasa and vice versa).

Web Content Editor

Ghiboo.com (MRA Group)

September 2010 to October 2011

In charge for contents of Family section (including journalistic writings and photos). Develop tag line for companye "Light Up Your Life Style". Create company profile for Ghiboo. Contribute writing to other sections, such as Entertainment, Techno, Health.

Copywriter and Project Manager

SAM Design

December 2009 to July 2010

Manage works' traffic for team. Brief concepts to team and monitor projects' progress. Make project reports. Copywriting for ATL and BTL. Conduct researches. Develop creative concepts for events, game, etc. Translate texts (English-Bahasa and vice versa). Maintain website content. Create website's information architecture. Create proposal technical for projects. Create and do presentations.

Journalist

Aeromart Publishing the Inflight Archipelago Magazine of Merpati

April 2009 to October 2009

Creating editorial plan. Write advertorials and events to promote tourism. Conduct researches for articles. Responsible of photos/images to be published.

Education

Bachelor Degree

Universitas Indonesia (Indonesia)

June 2004 to July 2008

Languages

English

Advanced

Chinese

Basic

IT skills

Microsoft Office

Medium

Other Skills

More Putri

Career Goals

Industries of interest

Areas of interest

Availability to travel and work outside the city

No

Interests and hobbies