Founder/Senior Consultant

Eleventh Experience

May 2012 to August 2016

? Responsible for organizing event & exhibition, tapping company?s performance in the market and accordingly, designing event management plans and ensuring effective implementation of business activities
? Honing and enhancing operational procedures for events alongside the existing team, including existing event suppliers, both internal and external
? Ensuring best-in-class sponsorships performance by leading efforts to measure sponsorships effectiveness, and constantly optimized to ensure maximum ROI
? Identifying opportunities to secure incremental revenue from various revenue streams by instrumentally conceptualizing and implementing event and sponsorship promotional activities
? Dealing with whole organization of all major events, promotions, launches, trade shows and projects involving creating personalized and branded area or full shop with company brands
? Creating event SOPs and HSE protocols, developing, implementing, managing large-scale events with the accountability of planning, execution and management of retail brand activations on clients? behalf
? Directing brand management, product launches, advertising, POS visibility, brand ambassadors management, sales collateral and trade show marketing through extensive negotiations, project management and public & media relations
? Striving to put across the brand message effectively by planning & carrying out the right brand communiqué. Improving the product awareness while enhancing the brand visibility by developing practice innovative business strategies
? Involved in Event conceptualization, execution & management, multi-platform marketing, product launch, graphics development, brand activation, communication activities and post event reporting
? Creating sponsorship proposal and developing presentations for multiple industry sectors whilst acting as a focal point of contact at senior C-suite level to maintain client management standards
? Developing innovative and compelling visual solutions while providing an effective user experience with accountability of establishing a high reputation for the company by providing quality & professional services
? Evaluating and designing innovative promotional campaigns/projects to create brand awareness and accomplish brand communication objectives; monitoring media activities to map and correct brand perceptions
? Responsible for creating and implementing sustainable brand image strategies by way of social media, PR, asset development, promotional items, ATL & BTL events
? Setting operational plans, objectives and goals within the defined department strategy and leading the implementation of policies and procedures for assigned area of responsibility
? Creating sustainable communication plans and providing leadership support for key clientele by drafting core communications, collateral materials, setting up action plans and controlling project progress
? Designing as well as spearheading the implementation of work methods complying with the operational and regulatory requirements and contributing in the recruitment and training activities of the new staff
? Developing event concept, including company stand, theme and branding, generating sustainable market share of products and services by conducting detailed market analysis to find out the latest market trends
? Building differentiation for the brand by instrumentally providing effective exposure and training to the teams to ensure better productivity and inputs to grow the business
? Conducting strategic due diligence to assess clients? competitive positioning & brand image in the context of customers, competition and industry trends
? Facilitating Retail & marketing consultancy for large sized retail properties/malls to attract fashion retail organizations with international and nationwide presence
? Significantly setting up venue, ramp and stage construction, logistics, event layouts, security arrangements, sourcing, liaising and facilitating foreign media and buyers, trained all on ground staff about event flow and arrangements

Event & Operations Manager

Pakistan Fashion Design Council

December 2009 to May 2012

? Maintained PFDC Boulevard retailer list to ensure effective mass communication initiatives; follow up through regular scheduled contact.
? Managed all operational and interface responsibilities in setting up venue, ramp and stage construction, logistics, event layouts, security arrangements, sourcing, liaising and facilitating foreign media and buyers, trained all on ground staff about event flow and arrangements.
? Interface manager for all stakeholders including fashion week producers, PR agencies, event management companies, choreographers, designers, external consultants, vendors, sponsors, hotels and government agencies.
? Successfully reduced costs through sourcing competitively priced vendors of the PFDC Sunsilk Fashion Week by 20% while increasing revenue through more corporate sponsorships by almost 45%.
? Responsible for managing all operational responsibilities of the two PFDC stores ? PFDC stores are multi-designer retail outlets targeted towards the luxury market.
? Created and implemented new visual merchandising guidelines in unison for both multi-brand stores.
? Developed a yearly calendar for fashion expos & fashion brand launches for new companies.
? Supported exhibiting fashion houses with their brand activation concept & design.

Masters in Fashion Management

Currently studying

Career Goals

Industries of interest

Areas of interest

Availability to travel and work outside the city

No

Interests and hobbies