National Sales & Marketing Manager Cash & Carry Division

Freddy Hirsch Group

July 2015 to Actually working here

Managing and developing the 14 factory outlets across the country:
- Motivating staff to achieving monthly sales budgets
- Sales training for staff ? customer service, basic selling skills, upselling, increasing basket size
- Store layouts and point of sale
- Implementing merchandising principles ? cross merchandising, gondola ends, position on shelf
- Product mix in stores
- Promotional strategies ? monthly promotions and promotional targets, point of sale, consumer competitions
- Developing customer database
- Developing, implementing and rolling out customer loyalty program
- Developing customer communication systems ? bulk sms and emails
Managing sales distributors across the country
- Achieving monthly sales budgets
- Promotional activities
- Sales channel development
Developing and implementing lower-end strategies
- Cash van operations in reaching spaza stores
- Wholesaler activations
- Product training of agents
- Trade visits
- Sampling campaigns
Market development of hunting paternity
- Hunting workshops with hunting organisations
- Trade shows
- Advertising campaigns
- Building database
- Developing communication system ? bulk sms and emails
Market Intelligence
- Monitor direct competitors? activities and stores
- Monitor competitive products in retail and wholesale channels
- Monitor competitive specialised retail outlets
Product Development
- Adapt products for factory outlets ? smaller pack sizes
- Reseller opportunities

MTech marketing

Currently studying

Career Goals

Industries of interest

Areas of interest

Availability to travel and work outside the city

No

Interests and hobbies