Vaishali Sharma

Head- Brand & Activation

Magicon Implex Pvt Ltd

May 2013 to Actually working here

? Responsible for complete development of the marketing & brand management strategy to support top line & bottom line growth & foray into new segments and innovative products for the B2C & B2B Segment for India & Global market.( South east Asia & GCC countries).
?Own complete ?Go-to market ?process from conceptualizing campaign briefing, naming, identity, packaging, product testing, competitive benchmarking to roll out consumer and trade launches.

Head- Brand

Aircel Ltd

January 2011 to October 2012

? Strategic Planning: Plan go-to ?market strategy for new& existing product.
? Conceptualize integrated brand campaigns for circle, based on incisive consumer insights to achieve circle specific objectives.
? Developing OOH/ATL strategy & developing high VOM & SOV.
? Responsible for positioning, Brand checks, recall n new media initiative. Over all Brand Health (ITP/TOMA/Recall).
? Perform regular market mapping to constantly build consumer insight, track brand, segment and market performance

Head- Marketing & Products

South Asia FM Ltd

July 2006 to January 2011

? Devising Strategies for GEC channel(SUN TV& its array )radio station roll out ( SFM now Red FM)
? Oversee off-channel marketing for the SUN TV brand and TV content including paid media, events & promotions, and promotional/media partnerships.
? Nationally handling sponsorships & ties ups for movies, film music, & events
? Launches across India initiating from start to roll out. Commission relevant market research in order to develop further customer segment insights.

pgdma- Marketing

Currently studying

Career Goals

Industries of interest

Areas of interest

Availability to travel and work outside the city

Yes

Interests and hobbies