Corporate communication consultant (internal & external), writer, editor, translator, creative director, journalist, copywriter

Self employed

January 2013 to Actually working here

? Develop and roll out internal and external communication campaigns in support of various business needs including change management and strategies for companies, corporations, restaurants, hotels etc?
? Creative writer, copywriter and translator in Arabic, English and French, Creative director. Develop brand strategy; edit content writing and monitor all creative works. Write synopsis and create concepts and jingles for TV. Commercials. Ghostwriter for film directors & production houses.
? Create concepts for major events and supervise their execution
? Create and improve corporate or personal image. Implement and reflect the company's vision, mission and message in all internal and external communication activities including media/public relations? activity.
? French language specialist

Senior adviser/Image Promotion

Abu Dhabi Company for Onshore Oil Operations (ADCO)

April 2008 to June 2012

Won 2 Gold Medals at the New York Film Festival for ADCO corporate film
?Complacency kills? on April 12, 2011
Responsible for external and internal communication and identity management of ADCO, as well as timely communication of objectives and activities to all internal and external stakeholders.
Developed and rolled out internal communication campaigns in support of various business needs and strategies.
Creative writer and copywriter, editor, responsible of advertising campaigns and films productions for the company.
Key tasks included monitoring external opinion, generating publicity material, ensuring a consistent brand message, attending appropriate publicity events and investigating potential sponsorship.
Managed ADCO?s publicity mitigation efforts in the case of a crisis.
Reviewed all company publications issued to the public to ensure that contents are in
accordance with local etiquette and overall ADCO?s image. Including company?s house magazine, annual report, calendars and diaries and other ad-hoc publications.
Reviewed all website and intranet content, design and edit the copy to convey an attractive image of the company.
Devised strategies for raising ADCO?s profile with all Shareholders, including Head
Office and other Head Offices.
Conceived and monitored the writing of a biodiversity book.
Created the synopsis and supervised 9 animated films related to Safety, which were translated to 4 languages.

Conceived and supervised big events including a unique concept (1st time in the Middle East), a state of the art stand for ADNOC Group representing ADCO and ADNOC 19 companies during the 2011 Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC).
Formulated strategies for promoting the company to secondary and tertiary educational institutions.
Managed ADCO?s appearance at job fairs for university students.

Chief of Publications & Creation

UNITED NATIONS - Ivory Coast/ Africa

January 2004 to July 2006

Responsible of the quality and the image the UN conveyed to the Ivorian population.
Created characters to humanize the United Nations image as an organization.
Conceived concepts for advertising campaigns and developed the corporate identity of the UN in Cote d?Ivoire.
Monitored the distribution of publications.
Responsible of all creative work including editing and copywriting in English and French.
Wrote Communication and Creative strategies. Design, concept and copy editing of the UN Newsletter.
Developed and implemented public and community relations programs and social activities aimed at enhancing United Nation?s image in coordination with the HEAD OFFICE in New York. Identified perceived areas of poor standing and developed a strategy to improve and sustain a consistent corporate image to be conveyed in all UN?s dealings and communication with the public.
Monitored and analyzed media including ?Hate Media? in coordination with the UN/New York.

Regional Creative Director

Ocean Ogilvy & Mathers

May 2001 to October 2004

Created concepts for advertising campaigns for our 7 agencies in the region to upgrade existing brands by renovating their image.
Wrote Communication and Creative strategies for our international and local clients in
Ivory Coast and the region.
Created, supervised and monitored all creative work including print, audio and TV
commercials through all production process.
Copywriting and Creative writing in English and French.

Arts & Humanities

Currently studying

Career Goals

Industries of interest

Areas of interest

Availability to travel and work outside the city

No

Interests and hobbies