Digital Marketing & CRM Head Leader

ETAFASHION

November 2013 to Actually working here

- CRM and E-CRM Strategies Management based on client´s behaviours and credits.
- Management and Segmentation Customer Database.
- Client Cycle Life analysis
- Client Credits ans Shopping Behavouirs Analsis (Frequency, Purchases, Recency, Brands)
- Data Bases Crossing aim at creatind personalized advertising
- Art Leaflets and Add Creation Management
- Global Brand Identity Management
- E CRM Segmentation aim at sending Acquisition and Fildelization Newsletters
- Actions Reports
- Customer ans Prospects Data Base Expanding via digital Tactics
- SEM
- Social Medias

Digital Marketing Specialist & External Consultant

Proserpro - Ecuador

July 2013 to October 2013

- Digital Marketing culture Promotion through web strategies and brand positioning in the web. - Conferences for customers and prospects (7 hours/day) - Digital media plan Structuration and investments choises - Web KPI's implementation - Digital agency coordination - SEO - SEM - Display - Emailing - E-CRM - Social Media Strategies and Advertisements - Track results and make necessary changes for better ones - Marketing actions and performance analisis

E-CRM Fidelization & Data Analyst Account Manager

Nexway

September 2012 to August 2013

- CRM Strategies - Fidelization Programs - Data mining - Emailing E-Blast and Trigger Campaigns - Automatic Marketing - Client behaviours tracking - Create, plan and implement online marketing programs in Europe for e-commerce channels, behind brand leaders like Kaspersky, Orange, Carrefour, Microsoft, and others. - Develop a customer-centric marketing strategy focused on customer experience and life cicle. - Implemented a CRM system in order to partition a database of 4 million contacts and automate campaigns. - Target purchasing behavior: loyalty/conversion programs, customer retention/acquisition. - Support day-to-day management of automated daily email campaigns. - Run dedicated e-Commerce email programs - Select offers, assist European subsidiaries in writing creative briefs, approve mock-ups - Track sales and propose necessary changes for better results. Marketing action and performance analisis.

Marketing Products Manager

Vente-unique.com

February 2012 to August 2012

- Management of e-marketing actions: e-mailing, banners, special operations. - Sales leaflets and photos coordination. - Sales analyzes, inventory control and promotional actions for the products turnover. - Prices analisis - CRM analisis and client fidelization - Benchmarking - Contacts with suplliers

Junior Products Manager

lastminute.com

November 2010 to November 2010

Marketing and Production Department. - International market research - Leaflet creation - Benchmarking - Loyalty analysis to meet clients? destination requests.

Junior Project Manager - Brand Manager : BURN ENERGY DRINK

The Coca-Cola Company

November 2010 to November 2010

Junior Project Manager: - Management of 30 student representatives in France. - Promote brand fame and idendity. - Comercial representatives control. - Set up events, partnerships, promotion, recruitment. - Merchandising logistic and moderator of the social network. - Track qualitative results

E-business & Direct Marketing Assistant

Speedy

November 2010 to January 2011

E-business and Direct Marketing: - Strategic joint venture in order to promote the website and to client capture. - Back office of the web shop coordination - Stores supply control - Trends and SEO - Satisfaction Management Clients/Stores

Export Import & Marketing Assistant

UASC

November 2009 to November 2009

International Shipping Company, Barcelona. - Handling custom inspections - Transport with dangerous carriage - International marketing studies for the firm partners.

Communication Vice-President

ISC Invest

November 2009 to November 2010

ISC Paris School of Management 's Financial and Poker Association: ISC Investment

Vice President Communications

ISC INVEST

September 2009 to June 2010

- Coordinación de la comunicación interna y externa para promover los eventos financieros en empresas y escuela de negocios. - Manejo de un equipo de 20 personas para aplicar las estrategias de comunicación para cada evento: - Spot Radio - Video - Redes Sociales - Buzz-Marketing - Fichas - Operación de Regalos - Merchandising - Promoción de las Empresas en auspicio.

Rent and Sell Negotiator

FONCIA

November 2008 to November 2008

- Fulfill clients? needs - Visit and price negotiation - Website updates - Agency leaflet creation - Financial Consultant: simulation of loans.

Account Manager

Banque des Antilles Françaises

November 2007 to November 2007

Commercial and Customer Department. - Account Manager: Sale and management of bank and insurance products, over control of loans and customer accounts.

GED : Electronic Data Management

AXA

June 2005 to July 2005

Gestion Operativa de Documentos

Bachelor of Business Administration (B.B.A.)

January 2010 to January 2010

Master of Business Administration (MBA)

January 2009 to January 2011

Licenciatura

January 2008 to January 2008

Licencenciatura

January 2006 to January 2009

Career Goals

Industries of interest

Areas of interest

Availability to travel and work outside the city

No

Interests and hobbies